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Breathe inBreathe outIn for 4 · out for 6

Reformer pilates and recovery · East Austin

Concept demo · sample data · by Exact Imagination · All demos

Move with intent.Recover on purpose.

Intro offer

Sample price

3 reformer classes and 1 contrast circuit, over 14 days.

Google rating shown here at launch

01The studio

About Halewell

Halewell is a reformer pilates and recovery studio in East Austin. Fifty minutes of focused work on the reformer, then heat, cold and quiet in the recovery suite. One booking covers both halves.

minutes in every reformer class
50minutes in every reformer class
days ahead you can book
14days ahead you can book
reformers, so every class stays small
8reformers, so every class stays small
recovery rooms: sauna, plunge, boots
3recovery rooms: sauna, plunge, boots

03The contrast circuit

Heat, cold, rest. Three times.

After class, a recovery lead times each round for you: fifteen minutes in the infrared sauna, two in the cold plunge, five lying still with a breath track. About 66 minutes in all. Most people say they sleep better that night; we don't promise more than that.

  • Sauna15 min
  • Plunge2 min
  • Rest5 min
× 3 rounds · 66 min
A small infrared sauna lined with pale cedar, a folded towel on the bench
A round steel cold plunge tub set into a pale concrete floor, a linen robe on a peg
  • Sauna

    Dry infrared heat, around 130–140 °F. Private room for one or two.

  • Plunge

    Kept at about 50 °F. A guide talks you through your first one.

  • Rest

    Compression boots or a warm mat, lights low, breath track on.

Book a circuit · $45

Not medical advice. If you are pregnant or have a heart condition or high blood pressure, ask your doctor before using heat or cold.

04This week

Find a time that suits you.

Classes open 14 days ahead. Eight people at most, so book early for the 6:15 am.

  • 6:15 amReformer Flow50 min · Head of Reformer
  • 7:15 amContrast circuit60 min · Recovery lead
  • 9:30 amReformer Foundations50 min · Senior instructor
  • 12:15 pmMat and Mobility40 min · Senior instructor
  • 1:00 pmCompression and breath25 min · Self-guided
  • 5:30 pmTower Strength50 min · Head of Reformer
  • 6:45 pmReformer Flow50 min · Senior instructor
  • 7:45 pmInfrared sauna30 min · Self-guided

Sample timetable. In a real build it comes live from the booking tool.

05Prices

Start small. Stay if it fits.

Sample prices in US dollars. No joining fee. Cancel a membership with 30 days' notice.

Intro

Start here

$79for 14 days

  • 3 reformer classes
  • 1 contrast circuit
  • A set-up chat before class one
  • Price off your first month if you join
Book your intro

8 classes

$219a month

  • 8 classes, any type
  • Unused classes roll over once
  • Recovery at member price
Ask about this

Unlimited

$289a month

  • Every class, every day
  • Book 14 days ahead
  • Freeze up to 2 months a year
Ask about this

Unlimited + Recover

$349a month

  • Every class
  • Unlimited sauna, plunge and boots
  • One guest pass a month
Ask about this

Recovery only · Unlimited sauna, plunge and boots, no classes · $129 a month

Ask about this

06The space

Eight reformers, tall windows, no mirrors.

The reformer room in morning light: walnut reformers in two rows, tall steel windows, olive trees
Close-up of a reformer: leather foot bar, brass springs and a linen-covered carriage

Images are generated for this concept. Your studio's own photos go here.

What's here

  • Two private showers, towels included
  • Code lockers
  • Grip socks for sale at the desk
  • Filtered water, bring a bottle
  • [Number] free parking spaces
  • Step-free entry

Who teaches

An instructor's hands adjusting a spring on a reformer

Eight people a class, so your instructor sees every rep.

  • Head of Reformer

    Strength and Tower classes

  • Senior instructor

    Foundations, Flow and Mat

  • Recovery lead

    Circuits and first plunges

Your instructors are introduced here at launch, with their names and certifications.

What members say

[Over 000] five-star reviews from Austin.

Placeholder, filled from Google at launch. No quotes are shown until members agree to them.

07Visit

Your first class starts here.

Tell us a little about you. We reply by email with your intro booking link, what to bring and where to park.

Address

[Street address]
East Austin, TX [ZIP]

Parking behind the studio · [Bus route] two blocks away

Hours (sample)

Mon – Thu6:00 am – 9:00 pm
Friday6:00 am – 7:30 pm
Saturday7:30 am – 3:00 pm
Sunday8:30 am – 1:00 pm
Best time for you

We reply by email within minutes. We only use these details to answer you.

08Questions

Booking and cancellation

How do I book my first class?

Start with the intro offer. Send the form and we reply with a booking link straight away. In the real studio, booking happens in [Booking tool].

What is the cancellation policy?

Cancel up to 12 hours before class at no cost. Later than that, or a no-show, uses the class. Recovery sessions can be moved up to 2 hours before.

What if I'm running late?

Doors close 5 minutes after class starts, so the room stays calm and safe. We'll move you to the next class with a space.

Can I freeze a membership?

Yes. Unlimited plans can be frozen for up to two months a year, for travel, injury or anything else.

Is this right for me?

I've never done reformer pilates. Is that OK?

Yes. Reformer Foundations is built for your first few visits, and every instructor sets you up before class.

Is the cold plunge safe for me?

For most healthy adults, short plunges are fine. If you are pregnant, have a heart condition or high blood pressure, ask your doctor first. We can't give medical advice.

Do I need to be fit already?

No. Springs set the load, so the same class works for a first-timer and a marathon runner.

Can I come just for recovery?

Yes. Recovery sessions can be booked on their own, or as the Recovery-only plan at $129 a month.